Many business owners demonstrate an interest in commercial signage, but few actually move forward with the project. The main reason for this hesitation is that most individuals are unsure if the profit they receive from their signage will make up for the money they put into design and installation. The fact is that most people underestimate the value of outdoor building displays. Research has shown that cutting-edge signs can allow less visible sites to function as high exposure sites, increasing the number of potential clients a business can reach. If your own business is situated in a low traffic area of Strongsville, Ohio or Independence, Ohio, you’ll be pleased to learn that installing a well-crafted sign can not only help to bring in new clients, but increase property value as well. As the team from Akers Signs has created a variety of basic and electrical illuminated signs for companies throughout the greater Cleveland, Ohio area, this sign maker will tell you that investing in high-quality signage can have a significant impact on your income.

Industry experts state that the value of a sign can be measured in three basic ways. The first is to determine how many people the sign’s message reaches, and the cost to replace those “exposures” with another type of advertising media. The second is to draw comparisons in market value to similar business sites with and without good street visibility. The third is to calculate how many customers have stopped at a business because of the signage, and what percentage of their purchases is profit for the business.

Estimating the Cost to Replace the Exposures

In advertising terms, each person who sees a building display constitutes one “exposure” to the sign. The first method of measuring a sign’s value is to determine how much it would cost to get the same results with other forms of advertising media. This is done by figuring out the average daily traffic count and multiplying by 30 so you can establish a monthly count. Since the number of people in a car can vary, adjustments will need to be made. However, you can determine that a certain percentage of people driving by your business are expected to be potential customers. After you estimate the number of exposures your commercial signage will generate, you’ll quickly find that it’s much less expensive to install a sign outside of your Strongsville or Independence business than to run a TV commercial or print advertisement.

Estimating Value by Looking to the Market for Cost Comparisons

The value of the visibility component of a retail site can be estimated by conducting a survey of rental or lease figures per square foot for a number of commercial sites, and then determining the square foot rental differences between the sites based on their visibility. The next step is figuring out how much you would need to invest to generate income interest equal to the value of the site’s visibility component. If your business is located in an area with low visibility, chances are you pay less to lease or rent your building than those in high traffic areas. However, though you may be saving more, you’re also missing out on the opportunity to reach a greater number of potential customers. Since commercial signage allows less visible sites to function as high exposure sites, installing an electrical illuminated sign or other building display from Akers Signs will allow you to reap the benefits of having a high exposure site without paying the same amount of rent, increasing your property value.

Estimating Value by Tracing Revenues Attributable to the Sign

Most business owners throughout the greater Cleveland area have a general idea of how many customers they have in a given period, as well as the average sale per customer. After conducting a survey to see how many of your customers were brought in by your new, cutting-edge sign, you can then multiply that number by the average profit per customer to determine the income loss that would occur without the sign. Those who have enlisted the help of Akers Signs have found that without the commercial signage installed by these local sign makers, they would generate significantly less income.

By using the aforementioned methods to measure the value of commercial signage, you’ll discover that investing in an electrical illuminated sign or other building display from Akers Signs can help to increase your annual profits as well as your property value. Needless to say, it’s well worth looking into some of the cutting-edge signs that this Cleveland, Ohio area sign maker has available. To learn more about Akers Signs and how they can help your own Strongsville, Ohio or Independence, Ohio business, visit their website at www.akerssigns.com or www.akersled.com, or give them a call at 330.493.0055.

If you’d like to find out how you can get a new sign for your business from Akers Signs for just $10 a day, click HERE to take a short survey.

Akers Signs
Ph: 330.493.0055
www.akerssigns.com
www.akersled.com